BRIAN LEGGEE

SEARCH ENGINE HISTORY


I. Pre 800-pound-Gorilla Search Engines
(mid-late1990's)

II. Just prior to Google
Meta-Crawers (dogpile.com)
"Keyword metatags"
Yahoo Manually Indexed, pay or wait 6 months
Google emerges ... Yahoo is a Customer by necessity

III. Google:
Success by taking control AWAY from the Web Community
a) Number of Links - Led to Link Trading, Link Blogs
b) Today's SE Rankings

SHARE OF MARKET
Google 59.3 %
Yahoo 19.7%
MSN (Microsoft) 7%
AOL 6%
Ask.com 3%

www.google.com Google "Real Estate" - Natural vs. PPC

HOME    Page 1 Overview    Page 2 SE History    Page 3 SEO    Page 4 PPC    Page 5 Email   Page 6 Viral


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