How do I get to the top of the "list"? What is the "list"? Rankings. Page Rank.
What are Spiders, Bots. Rank is based on 1) Relevance and 2) Popularity
CLICKS (SEO, PPC, EMAIL, VIRAL)
vs.
CONVERSIONS (Good Web Design, Go 'outside the lines')
Most important right now:
#1 TITLE TAG (relevance)
#2 DESCRIPTION TAG (relevance)
#3 H1 TAGS (relevance)
#4 INTERNAL LINKS (popularity)
1. Decide on your message/specialization - specific sites do better than general ones
2. Decide your Content. Content is King.
One common type of content that has NO value on a Website: _________
3. Design your Website. Most popular COLOR to use on a website: ___________
4. Design with SILO'S. One message pero page/silo for traffic to be relevant
Remove anything that doesn't contribute to your message.
(This works for Google AND for people)
5. TEXT info is good, minimize Text in Graphics
300 - 500+ words per Page
No data in a Database
6. Decide your target Keyword Phrases
Google ranks/lists Web PAGES not web SITES (www.google.com)
Keyword Phrases -
Hierarchy: You'll get Exponential returns (do better) as you go down:
Clothing
Clothing - Shoes
Clothing - Shoes-Women's Sandals
Choose your Keyword phrases carefully - Not too Popular, Not too obscure.
freekeywords.wordtracker.com
https://adwords.google.com/select/KeywordToolExternal
adlab.msn.com
7. Keyword DENSITY, use of Keywords in Text
(www.AlanStrachan.com)
8. HEADING Tags (H1, H2, etc)
9. Anchor Text of links
10. URL - Keywords in your www name
11. FOLDER NAMES - What is a Folder in URL terms? Compare to your "Silo's".
12. <TITLE> TAGS - Different on ALL pages/silos
13. DESCRIPTION METATAGS
14. Use of ALT tags
15. Minimize use of Pop-Ups (EXIT Pop-Ups OK)
16. Lesser but necessary - KEYWORD METATAGS
Things that are harder to control but pay big dividends:
1. AGE of your Site!
... and don't change your page names every 3 months
2. Get links to your site in .EDU's and .GOV's |
