"NOT FREE BUT HIGHLY MEASURABLE"
GOAL FUNNELS, CONVERSION RATE, PAYBACK, Start Small
1 .Choose your Product Groups
2. Each Group needs to have it's OWN landing page (What is a "Landing Page" ?)
3. Landing Page must be well SEO'd (See Natural/Organic above)
4. adwords.google.com or Yahoo SEM
Conversion Rates - Relevance vs "Spam" pages
SOS - SUDDEN OPPORTUNITIES FOR SEARCH - Is possible with PPC's
Relevance, not "Spam" pages, Junk traffic - # hits Pet Stroller example (A/B study)
Using the "underdogs" instead of Google/Yahoo - WORKS?? |
