List collection vs. Spamming (There's no "direct mail" analogy)
CANSPAM Act
Add Me to your Mailing List
1. First/Last Name
2. Email Address
3. Frequency (Monthly, Weekly)
MUST have a Privacy Policy
1. Confidence in giving you their Email Address
2. Calif Law
MUST have a working Opt-Out/Remove option
Simplest way - You end up with a Word .DOC list of your Email addresses to BCC or individually email |
